Everything Always At Once

The print series ‘Powder Days’ is a set of playful characters and symbols influenced by the research he undertook during his Masters in Design study in 2009 up on Mt Ruapehu. The research that year focused on the development of a visual language that could be used as a tool to support day to day conversation.

The research involved (spending 28 days snowboarding?!) sorry – running co-creation work shops with snowboarders and skiers during the course of the winter season. These sessions supplied data that informed the design of new communication tool called ‘Experience Mapping’. The tool helps riders map out their daily experiences of being up on the mountain. Check out ‘Experience Mapping’.

The prints are for sale at: Endemic World

A photo documentary of the 2011 winter snow season up on Mt Ruapehu

Images taken on route to Great Barrier Island

As a lead designer at Saatchi & Saatchi Design World Wide I collaborated with Air New Zealand to create this award winning project. The style guides are designed to be a humorous and informative tool too accompany the new Air New Zealand uniforms. These guides are part of a larger communication suite called the Clothes Hangar, the Clothes Hangar is a branded experience that worked to inspire and empower the Air New Zealand staff to wear their new uniforms with pride.

This is a recent interior refit completed as the lead designer at Saatchi & Saatchi Design World Wide. The interior refit was commissioned by the property management company AJ Stevenson, who’s focus is on matching the right people with the right homes. This sentiment is echoed through the diversity of an iconic brand language that is extended through out the refit.