Everything Always At Once

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Name:
Luke Pittar (MDes)
Design Leader

Contact:
- Mobile . +64 21 270 22 35
- Email . luke.pittar@gmail.com

Design Experience:
- 10 years industry experience as a visual designer with
both large scale international and national scale clients
- Masters in Design
- 1 years experience as a design tutor with Massey University

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Professional approach:

Design leadership through co-creative practice.

Design Leadership through co-creative practice focuses on blending visual communication with
everyday dialogue, creating a more open and engaging creative process. The use of visual language
as a supporting communication tool to daily dialogue during group decision throughout the design
and creative process aids in creating a wider context for more effective group decision making.
This is an essential ingredient in producing clarity of creative direction. Particularly important
when managing creative deliverables across large scale projects with multiple touchpoint and
multiple collaborative parties.

The application of visual language as a support tool to daily dialogue has far greater reach than
just within the creative and design profession. My current focus is on exploring it’s use with-in
the business setting and the home environment where communication barriers exist, as it will
help managing group choice and direction.

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Design philosophy:

Together through ‘playing’ we create, learn and share and this
is the way we make the ‘new’ happen.

To open the design process up to this as a social activity it will increase the chance and better
informed design outcomes and richer more insightful group activity. The key to group design
is to empower the whole and the individual to achieve what they desire through knowing.

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Visual approach:

A large part of the visual approach in my professional practice draws from the influences of
underground counter culture movements such as the skate boarding revolution in the early to
mid 80′s, embodied in the film ‘Dog Town Z Boys’, to the rise of snowboarding and culture
as a popular sport. Both example use visual language as a cultural marker and status
device that work in assembling the social and mass communicating cultural values.

There is much still to be explored from a similar application of visual language as a tool to
assembling the social, applied to todays contemporary communication platforms of social
networks and the democratic invention of self publishing.

If your interesting in working together get in touch.